The project involved creating Instagram posts, YouTube thumbnails, and print-ready design materials for the brand.
For Teen Tone's YouTube channel, a series of custom thumbnails and channel banner graphics were designed. The visuals combine dynamic photography, bold Armenian typography, and the brand's signature red, black, and white color palette to create a consistent visual identity that reflects the platform's youthful and energetic character.
The brand is designed for teenagers in their mid-adolescence who are neither seen as adults nor perceived as children by the majority of society.
As a result, our target audience often struggles to feel heard and understood, even when communicating with their own family members.